Are you the right person for franchising?
25 factual questions. 5 axes. An honest answer — about you, not the brand.
This diagnostic assesses you — the prospective investor — not the franchise brand. It deliberately does not evaluate unit economics, the franchisor, or the agreement. That's what due diligence is for.
The 5 axes of investor fit
A franchisee's success is rate-limited by their weakest axis, not their strongest. A high composite score cannot override a fatal personal mismatch.
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🌿Frequently asked questions
What does the Franchisee Diagnostic assess?
It assesses you — the prospective franchisee — not the franchise brand. Five axes: Financial Readiness, Operating Capability, System Fit & Coachability, Resilience & Risk Temperament, and Life Fit & Commitment.
How long does it take?
About 7–9 minutes. 25 factual multiple-choice questions about your money, skills, past behaviour and life situation — no aspirational self-ratings like “how coachable are you, 1 to 5?”.
What is the gated hybrid scoring method?
Your composite score out of 100 is the weighted average of the five axes. But a single fatal axis caps the overall verdict regardless of that total. A wealthy, skilled buyer who won't follow a system still fails. Your weakest axis decides your outcome, not your strongest.
Why is Coachability weighted as heavily as money?
Both carry 25%. Undercapitalisation is the most-cited cause of franchisee failure, but refusing to run the system is the most predictive personality failure. Buying a franchise means buying a playbook and executing it; a buyer who deviates breaches the standards and ends up in conflict with the franchisor.
Does it evaluate a specific franchise brand or its unit economics?
No — deliberately. It never evaluates the brand, the unit economics, the franchisor's strength or the agreement. Those belong to due diligence and to the separate Franchisor-Readiness Diagnostic. This tool answers only one question: are you the right person?
What do the four verdicts mean?
Strong Fit (85–100): suited and prepared — now vet the specific brand. Promising (68–84): fundamentally suited with one or two gaps to close. Not Ready Yet (48–67): a real, often fatal gap to fix before you commit. Likely Wrong Fit (below 48): multiple fundamental mismatches — better to know now than after you've spent your savings.
Is it free, and what happens to my data?
Completely free. You see your headline verdict immediately; the full report unlocks after you confirm your email with a 6-digit code. Your details are stored privately, never sold or shared, and the shareable result card carries no personal information at all.
What should I do after I get my result?
Work your weakest axis first — it is the one that decides your outcome. Set a concrete 90-day plan (more capital runway, a management role, the honest family conversation, a real look at your coachability), then re-take the diagnostic. Don't sign anything until at least one axis has genuinely moved.